Among SA’s 30.9 million-strong tea-drinking population, many already consider Rooibos to be the darling of the teas, but now independent research confirms this.
According to market research agency, Insight Survey, SA tea-lovers are shifting to a preference for Rooibos rather than Black Tea.
Ernest du Toit, Annique CEO and previous spokesperson for the Rooibos Council, says although Black Tea still has a higher overall consumption than Rooibos, it is experiencing a steady decline, whereas Rooibos tea is showing growth both locally and even more so globally.
Du Toit attributes this shift in consumption behaviour, primarily to the health benefits of Rooibos becoming more well-known. The majority of consumers are now looking for healthier alternatives to sugar-rich carbonated beverages, and Rooibos tea offers them that solution.”
“Rooibos is especially high in antioxidants, which help to protect the body against various ailments such as allergies, stomach cramps, colds and flu, as well as more serious illnesses like heart disease and diabetes. It can also reduce one’s risk of contracting cancer.
“Two polyphenols, called aspalathin and nothofagin, in particular, are found in high concentrations in Rooibos tea. These antioxidants help fight free radicals in the body that are responsible for many illnesses. Polyphenols not only have anti-inflammatory properties which safeguard the body from disease, but also has the ability to slow down the ageing process, which is an added bonus of drinking Rooibos.
“Rooibos tea is absolutely free of caffeine and low in tannin, and helps to support iron levels in the body. Its naturally sweet and fruity taste means you also don’t need to sweeten it with sugar or artificial sweeteners. You can enjoy it as is, while reaping all of its health benefits,” says du Toit.