Annique Rooibos Products announces Ernest du Toit as new CEO
Industry expert to propel company to new heights
Pretoria, 1 February 2008: Annique Skin Care Products (Pty) Ltd. announced today that it has appointed Ernest du Toit as new CEO and member of the Board of Directors, effective February 1, 2008.
Ernest, a well-respected leader in the direct selling and skin care industry will replace former CEO Henk Theron, who remains as shareholder and board member of Annique.
“We are excited to have Ernest on board here at Annique,” said Theron. “We conducted an extensive executive search to find just the right blend of experience, skills and personality to propel Annique to new heights. Ernest is definitely that leader, and I look forward to working closely with him to grow the company.”
Du Toit, is a proven executive with an exceptional blend of strategic, analytic, business and leadership skills and has held key marketing and executive management positions with companies such as Sara Lee Corporation, Avroy Shlain Cosmetics, Tupperware Brands and Swissgard.
Ernest will now bring his experience and broad management expertise to Annique Rooibos Skin Care Products. “Annique has already delivered an incredibly innovate product range to the South African market with the use of Rooibos as extract. The company and its team are seasoned and ready to go to the next level. I’m thrilled by the opportunity to help build the next major player in the direct selling industry,” du Toit commented.
About Annique Rooibos Skin Care Products
Annique creates and sells innovative Rooibos skin care, health care and lifestyle products as well as colour cosmetics, which are sold through a direct selling business structure.
The company, headquartered in Irene, Pretoria was founded in 1971 by Dr. Annique Theron. Dr. Theron discovered the antiallergic properties of Rooibos in 1968.
The company can be found on the web at www.annique.com, or may be reached at (012) 345 9800