Annique Health and Beauty is a registered member of the Direct Selling Association (DSA) of South Africa. The DSA is a national business association founded in 1972 representing direct selling member companies that distribute goods and services through independent contractors (also referred to as direct sellers, distributors, consultants, managers, sales agents, and independent business operators, amongst others) directly to consumers, away from a fixed retail location.



The cornerstone of the DSA’s commitment to ethical business practices and consumer service is its Code of Conduct. As a condition of acceptance and continuing membership, all DSA member companies pledge to adhere to the industry Code of Conduct in addition to compliance with all legislation in South Africa.

The DSA Code of Conduct covers conduct between direct selling companies, the company and the direct seller, and the direct seller and the consumer. It ensures that member companies will make no statements or promises that might mislead either consumers or prospective direct sellers. The relationship between the direct seller and the consumer has to be of the highest order and the correct representation of goods, services and business opportunities is imperative. Also, good relationships between the direct seller and the direct selling company are equally important and essential to industry growth, as are good relationships between member companies.

Kindly turn to page 14 of your Annique Success Guide to read the Annique and DSA Code of Conduct with which all Annique Consultants should comply. For the full DSA Code of Conduct, please click here to download the easy to read PDF.

For more information regarding the DSA, feel free to visit their website.